Twitter banning all political ads is at a time where all social media are getting pressure on what they display on the platform and this way the pressure on Facebook is gone through the roof. ‘A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money. ‘ – CEO Jack Dorsey
The new policy, announced from Jack Dorsey’s Twitter account on Wednesday, will come into effect on 22 November and will apply globally to all electioneering ads, as well as ads related to political issues. The timing means the ban will be in place in time for the UK snap election.
Even though they are doing the right thing as a company, this can lead to a lot of controversies because of its large specter. We all know the difference of political ads such as Donald Trump, abortion or immigration but what about ads that are in the ‘grey’ area, would advertising ‘Planned Parenthood’ be considered political? This and many more are going to put some backlash on the company if things are not handled correctly.
The company said it will make some exceptions, such as allowing ads that encourage voter turnout. It will describe those in a detailed policy it plans to release on November 15. Twitter’s policy will start on November 22.
However, some have not taken this news lightly, as Trump campaign manager Brad Parscale, called Twitter’s change a “very dumb decision” in a statement on Wednesday. “This is yet another attempt to silence conservatives since Twitter knows President Trump has the most sophisticated online program ever,” said Parscale.
The presidential campaign for Biden said it was “unfortunate” that companies would think the only option was to completely ban political ads. “When faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out,” said Bill Russo, the deputy communications director for Biden’s campaign, in a statement.