Instagram announced today that their test of hiding like counts on photos and videos goes global. “We want your followers to focus on what you share, not how many likes your posts get.”
It had previously indicated that the update would roll out in parts of the U.S this week. Testing has already taken place in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand with positive results.
On Twitter Instagram said :
“Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”
It further stated :
“While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community. In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.”
This shows that Instagram is making efforts for creators and influencers, maybe a solution is on the works right now.
CEO of Instagram Adam Mosseri had previously told users that it wanted Instagram to be the safest place on the internet and that protecting young people were at the forefront of this new initiative.